Love this, Tom and Matt. Yeti have also done a partnership with media platform 'Bon Appettit, working with their contributors and producing quite a lot of video content on YT that showcases 'wild' food producers. Rather than target the conventional wilderness seeker consumer, Yeti have targeted an adjacent community of those that like to get outdoors, and also really care about great food and where it comes from. It is a long-standing partnership and worth checking out, not least for the great YT content. Ben
Love this, Tom and Matt. Yeti have also done a partnership with media platform 'Bon Appettit, working with their contributors and producing quite a lot of video content on YT that showcases 'wild' food producers. Rather than target the conventional wilderness seeker consumer, Yeti have targeted an adjacent community of those that like to get outdoors, and also really care about great food and where it comes from. It is a long-standing partnership and worth checking out, not least for the great YT content. Ben
Glad you like it Ben and thanks for pointing us in the direction of their YT work that I wasn’t familiar with, will be sure to check it out 👍👍👍
Thanks for stopping by Ben! Happy new Year