We've both used the Kings league alot as a good example in various client projects. I've especially enjoyed the comparison with LIV golf. One has a decidedly 'old world' approach - spend money on big name talent and hope that if you "build it and they will come". The other has focussed on the product and it's differentiation and then built distribution into it's core via smart partnerships with streamers.
Thanks Chaps. We're big fans of Ideas We Love too. You may enjoy our unpacking of Twenty20 cricket - https://www.formatsunpacked.com/p/formats-unpacked-twenty20-cricket. I'm also really excited by Gerard Pique's King's League as a new format.
https://en.wikipedia.org/wiki/Kings_League
Thank you Hugh - that's made our day!
We've both used the Kings league alot as a good example in various client projects. I've especially enjoyed the comparison with LIV golf. One has a decidedly 'old world' approach - spend money on big name talent and hope that if you "build it and they will come". The other has focussed on the product and it's differentiation and then built distribution into it's core via smart partnerships with streamers.