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Ideas We Love: 'Where's the Oomph?'
Issue Number 67: Journalist Omar Oakes tells us about how we works
Sep 2
•
Tom Darlington
,
Matt Prentis
, and
Omar Oakes
2
August 2025
Ideas We Love: 'Simple Narratives That Feel Inevitable'
Issue Number 66: VML's Neil Godber offers us a look at how he works
Aug 26
•
Tom Darlington
and
Matt Prentis
6
Ideas We Love: Persistent Bravery
Issue Number 65: Guest Editor Ben Fraser tells us about enshrining risk as as a pillar of the marketing strategy
Aug 18
•
Tom Darlington
,
Matt Prentis
, and
Ben Fraser
2
Ideas We Love: Great Minds Think Unalike
Issue Number 64: Guest Editor Katie Ingram of Advertising Week Europe issues a rallying cry for human-centric creativity against the backdrop of…
Aug 11
•
Tom Darlington
,
Matt Prentis
, and
Katie Ingram
5
Ideas We Love: Uno
Issue Number 63: Guest Editor Pollyanna Ward writes a love letter to Mattel's family-favourite as it explores new routes to relevance
Aug 5
•
Tom Darlington
,
Matt Prentis
, and
Pollyanna Ward
14
10
July 2025
Ideas We Love: Media as 'Dress Code'
Issue Number 62: Guest editor David Wilding tells us how adapting for context, occasion and place helps brands make the most of today's media landscape
Jul 28
•
David Wilding
,
Tom Darlington
, and
Matt Prentis
4
2
Ideas We Love: Feral Strategy
Issue Number 61: Richard Huntington's polemic against 'tame & domesticated' strategic thinking
Jul 21
•
Tom Darlington
and
Matt Prentis
6
Ideas We Love: Summer Slowdown
Issue Number 60: In which we pre-emptively make excuses for our laziness in the coming weeks
Jul 14
•
Tom Darlington
and
Matt Prentis
Ideas We Love: F1. The Movie 🏁
Issue Number 59: A look inside Liberty Media's transformation of F1 and their biggest bet yet
Jul 4
•
Matt Prentis
and
Tom Darlington
5
June 2025
Ideas We Love: Layers Not Channels
Issue Number 58: Sharing some thinking from the IWL whiteboard
Jun 25
•
Tom Darlington
and
Matt Prentis
5
Ideas We Love: Designed to be Deleted 👋
Issue Number 57: Hinge's creative platform has the ultimate KPI of "goodbye"
Jun 18
•
Tom Darlington
and
Matt Prentis
6
3
Ideas We Love: The Oatly Look Book S/S25
Issue Number 56: Sweden's premier Alt-Dairy brand goes all 'Oat-Couture'
Jun 12
•
Tom Darlington
and
Matt Prentis
12
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